At ILIA's they are carving out a new path in beauty, by balancing safety with product performance. They dare to ask how products are made and choose clean, effective ingredients that work. With roots in organic bases, vivid color, and active botanicals, it’s makeup infused with skincare. Being mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. It usually requires a combination of both to achieve a truly exceptional product.