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We are moving! Our shop will be closed from 6-12 December 2021. We are still accepting orders.* We will start preparing your orders after December 12. Remember that it can take up to 3-5 business days or more to prepare your order.



This curated palette of harmonious eyeshadows was tested by artists and real-women; the consensus is that it's easy to use and fool-proof, even for those that have the fear of eye shadow.

Meticulously made to seamlessly blend, layer and mix and achieve multiple looks. These buildable eyeshadows offer a long-lasting illuminating effect you are guaranteed to adore!

The collection consists of three Lid Illumes eye shadows and one of ROEN's new satin-sparkle powder formula eyeshadow. All are pigmented and easy to put on with a finger or brush. For more color payoff apply with your finger. For a diffused look apply with the All-Over Eye Brush. This is a perfect palette for anyone who wants to look effortlessly glamorous in minimal time.

ROEN Lid Illumes perform without compromising on ingredients. Clean, Vegan and Gluten Free.


BON BON - Champagne

SAFARI - Soft Caramel

BOUJEE - Antique Gold

VIOLA - Shimmering Brown with Gold Flecks

RÓENs outer packaging is 100% recyclable. If you choose to toss it.

How to use: With ROEN Lid Illumes being a first of it’s kind formula, here’s a few tips to get you started:

  • Upon first use, swirl your fingertip in a circular motion on each eyeshadow shade. Don’t be afraid to use firm pressure. This will activate our Lid Illumes for optimal color payoff.
  • For more pigment, apply directly to your eyelid using your fingertip.
  • For a diffused wash of color, use our Everything Eye Brush. Be sure to use firm pressure.
  • Push, swipe, swirl, layer, and have fun. Mix and match the colors, and let your creativity or simplicity SHINE!

Formulated without: Talc, Parabens, Nano Particles, and Fragrance. VEGAN, GLUTEN, and CRUELTY FREE.

The ingredients they created their eyeshadow with are important to them, and they hope it is to you too. 

Clean ingredients, but never sacrificing pay-off or performance. (You're welcome!)

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